Marketing and promotion training

'The training was brilliant, so relevant to how we promote our service and how we can do this much, much better. All of the approaches we discussed were readily do-able. Everyone recognised this was the case and was enthused by it. The day was relaxed, friendly and approachable, the feedback from all those who attended was positive. There was not a negative comment amongst them. We were all absolutely delighted. One of the comments on the evaluations was "This course today has made me feel proud to be a librarian." The training was also affordable and great value, we will definitely be arranging more!'
Annie Thompson, Libraries, Information and Archives, Dumfries & Galloway Council.

“Singing from the Rooftops” was excellent for the following reasons;
a) it delivered what was outlined in advance
b) it incorporated specific information from the region
c) it inspired participants to go away and perform differently
d) it was challenging and focused
e) feedback from participants was all positive

The day was exactly what I was hoping for. Jerry was authoritative without being threatening and kept us on track and attentive.

Jerry’s training courses are excellent. They get everyone engaged and participating. People go away inspired, with the back-up of thorough hand-outs for when the initial enthusiasm has worn off.'
Jane Mathieson, Regional Reader Development Co-ordinator, Time To Read (North-West Libraries Reader Development Partnership).

'I can see now how much more we can do to promote the differences the library makes. Many great ideas I will use straight away.' School Librarian.

'This will help us to re-evaluate how we plan and 'sell' our services and how we can more effectively 'sing from the rooftops.' Public Library Staff.

Get your message across. Create a network of support. Raise the profile of your service. Increase your service uptake!
Exploration of tried and tested approaches to defining our 'products' and services and to identifying and reaching target markets. Participants will consider the value of presentation and brands in promoting services and explore effective ways to communicate and involve audiences.

We also look at the important relationship between marketing and promotion and put this into the context of everyday service delivery.

Sessions can be adapted to the needs of a wide range of participants from frontline staff to managers and the emphasis is always on the difference individuals can make to the way our services are perceived.

As with all of Jerry's training, sessions can be tailored to specific local needs. Jerry is also happy to create new courses.

Training options include:

Singing from the rooftops… an introduction to effective advocacy, marketing and promotion
The essentials of marketing and promotion for archives
The essentials of marketing and promotion for museums
The essentials of marketing and promotion for public library services
Marketing and promoting public library services to children and young people
Writing a marketing and advocacy plan

Areas commonly explored across these training options:

What is our 'offer' and why is it so special?
Marketing, promotion, advocacy and information... what's the difference and why are they so important?
The marketing and advocacy plan
Knowing the target groups
Tailoring services to what people really want
Consulting and involving people
The importance of 'the image thing'
What's so special about a brand?
Tools of the trade: using stock, books, magazines, comics, artefacts, CDs, the new media... as promotional devices; some tried and tested approaches
Effective display
Partnerships and co-working
Developing an advocacy strategy
Deciding on advocacy audiences
Key advocacy messages
Advocacy in action
Practical ideas to take away!
Action planning

Thank you very much for the day school on marketing and promotion. On the evaluation sheet you received a 100% score of 'excellent'. The majority of attendees rated the course 'very useful'. You were rated as having a 'clear, relaxed and informed style' and an 'amenable manner'. All in all it was a very good day. Thank you once again.'
Gillian Gardiner, Secretary, Yorkshire and the Humber YLG

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'Jerry worked well to the brief in creating a marketing plan for Stoke-on-Trent Libraries. He familiarised himself with the Stoke-on-Trent structure, concerns and priorities very quickly, involved staff at all levels and threw himself into the task with energy and enthusiasm. Jerry quickly gained an excellent working knowledge of City and Library Service priorities, enabling him to produce a quality plan with excellent ideas which we will be implementing. He became a familiar face at all our libraries and was keen that all staff should contribute to the plan and have ownership of it.'
Anne Mackey, Customer and Support Services Manager, Libraries and Archives, Stoke-on-Trent City Council

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Jerry Hurst provides training courses, workshops and seminars for libraries, schools, museums, galleries, archives, youth services and other agencies. The focus can be work with children, teenagers or adults or the full range of service provision.

Training options are adaptable to the client's specific requirements. The content, level, approach and intended learning outcomes are always designed to reflect the client's brief. Jerry is also happy to create new courses to meet specific needs. This approach ensures that outcomes for participants are closely aligned with local service and staff development priorities.

If you need further information, or would like to discuss your training or consultancy requirements, please e mail jerry@jerryhurst.co.uk or telephone +44(0)20 8364 6166.