Jerry Hurst Training Courses

'The training was interactive, lively and engaging. It was exactly what was required for our museum and library staff, left staff buzzing and many are still commenting on it weeks later. The session was a mixture of different materials and approaches suitable for different learning styles. Thank you very much for a wonderful day. It’s been some time since I attended such an inspirational and engaging training day! Brilliant!' Victoria Crump, Community Engagement Area Co-ordinator, Culture & Adult Education, Lincolnshire County Council.

Photograph of Jerry Hurst training session

To support clients through these times of change, and as we strive to make limited resources stretch further, Jerry is offering a range of high quality, tried and tested services at very significantly reduced rates. This includes:

• Training.
• Delivery of programmes and one-off projects.
• Front-line staff support.
• Strategic or hands-on consultancy.

Jerry's work is geared towards helping clients in the process of service and staff development - supporting staff, including volunteers, during these challenging times. In particular, his training specifically addresses practical issues resulting from restructuring and changes in staff roles, focusing on developing staff confidence, skills and knowledge.

Jerry contributes to work with children, their parents and carers, teenagers or adults and to programmes covering the full range of service provision. He has worked with more than one hundred clients, most commissioning further work. Many courses are adaptable to Library, School, Archive, Theatre, Arts, Museum, Heritage, Sports and Leisure settings and Jerry is more than happy to create new training courses to meet client needs.

Training content, level, approach and intended learning outcomes are always designed to reflect the client's brief. This approach ensures that outcomes for participants are closely aligned with local service and staff development priorities.

Jerry's courses are very practical and participative and they are rooted in the reality of service delivery. Because of this, the theory is always underpinned by ideas for practical implementation. Comprehensive support materials are provided for every session.

Training is usually provided on-site. The venue needs to be large enough to allow participants to split into groups and there is usually a need for access to a data projector and screen, flipchart, paper and pens, and to PCs with internet for participants if necessary.

Jerry is currently delivering a wide range of large and small projects, including:

• a whole-staff customer care training programme for Vivacity Peterborough - Sports, Leisure, Libraries, Archives, Theatre, Arts, Museum and Heritage Services.

• a large-scale training programme for Knowsley Library Service, supporting staff through service change and development.

For more information about Jerry's delivery of programmes and one-off projects, front-line staff support and strategic or hands-on consultancy, please just go to Click here.
To see what clients have said about Jerry's staff training and consultancy, click here.
To see what participants have said about Jerry's training, click here.

If you need further information, or would like to discuss your training or consultancy requirements, please e mail Jerry or telephone +44(0)20 8364 6166.

Here are just some of Jerry's current on-site training options.

• Effective leadership: exploring and developing essential leadership skills.
• Creating a customer-centred service: a practical approach.
• Creating a successful service for teenagers: a role for everyone.
• Managing behaviour: making positive connections with young people.
• Presentation skills: developing confidence, enhancing personal impact.
• Singing from the rooftops: an introduction to effective advocacy, marketing and promotion.
• 101 ways to a vibrant, inspiring and creative Secondary [or Primary] School Library.
• Getting the whole school reading.
• Baby, Bounce and Rhyme: a fun introduction.
• Thinking and Learning: study skills and student support.
• Include, engage, inspire: an introduction to working with SEN Students.
• Project management: an introduction to effective planning, implementation and evaluation.

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“The training has changed staff attitudes and effected a more positive approach to working with young people. Your unique presentation style was much appreciated by participants. There were lots of new ideas which were practical and realistic for staff to implement in their day to day roles. You were enthusiastic, positive and persuasive and we appreciated your passion, excitement, humour and flexibility.” Neil Davies, Deputy Head of Libraries, London Borough of Brent.

“Behaviour management can seem a very difficult topic to “pin down” for training purposes because it deals with emotive issues of attitudes, feelings and reactions in often difficult and complex situations. Looking at delegates behaviour and attitudes as well as students’ could be quite challenging, but Jerry’s training style is relaxed enough to get the message across without seeming to lecture or be in any way judgemental. Delegates are eager to attend further courses because they find Jerry’s training so accessible - he is entertaining as well as interesting and informative. Many thanks for another successful training event.” Lynn Marshall, Secondary Schools Adviser, Staffordshire County Council

“We have commissioned training from Jerry for a number of years now. Training has been provided for staff and volunteers from the museums sector across the East Midlands region. Participants have consistently given good feedback for Jerry's training including: 'an excellent, well delivered and useful course', 'very useful information', ‘an excellent course - really enjoyed it', 'thoroughly recommend for all museums'.” Wendy Moore, Regional Workforce Development Officer, Lincolnshire County Council.

“Jerry combines great knowledge, solid experience and a real passion for his areas of expertise. He is also a pleasure to work with, with a rare ability to relate to people at all levels of an organisation. And as importantly, there'll never be a moment with Jerry when those dread words "and here's one I used elsewhere" pour forth ...” David Murray, Strategic Director Communities, Brighton & Hove City Council.

“We now have a significant core of staff at all levels who are aware of and motivated by the difference that library services make – & capture the evidence to demonstrate this. Jerry has helped us strengthen cross-Merseyside links as we embed this work.' Merseyside Libraries Making A Difference. Large-scale Consultancy & Training programme for Merseyside Libraries (Halton, Knowsley, Liverpool, St Helens, Sefton, Warrington & Wirral).” Peter Marchant, Head of Libraries, Knowsley Council.

“Jerry delivered regional training, covering changing staff roles & the delivery of excellent customer service. He is knowledgeable & passionate in his training. I enjoyed working with Jerry & would certainly seek out his expertise again.” Jayne Halliday, Senior Library Manager, Hartlepool Libraries.

“Jerry has always provided engaging and involving training sessions that have left delegates inspired and raring to apply what they have learnt”. Tricia Adams, Director, School Library Association.

“I like that you've done this stuff yourself - some training consultants are a bit too distanced and give academic answers, but there's nothing like someone who has been on the frontline!” Lynne Hackett, Education, Schools' & Children's Services Manager at Calderdale MBC.

Training is of consistently high quality and is affordable, with special rates for multiple bookings. If you need further information, or would like to discuss your training or consultancy requirements, please e mail jerry@jerryhurst.co.uk or telephone +44(0)20 8364 6166.

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Jerry's highly successful training courses are appropriate to library, school, school library service, museum, gallery, archive or leisure settings. Current training options include:

Advocacy, marketing and promotion
The essentials of marketing and promotion
Marketing and promoting services to children and young people
Writing a marketing plan
Singing from the rooftops… an introduction to effective advocacy, marketing and promotion

Consulting and involving young people
Leading and being led: working with children and young people in promoting fiction and wider reading
Leading and being led: young people as partners in service development and delivery
Reading making connections: partnership working with looked-after young people and residential care staff
Riding the tiger! Student involvement in school libraries and learning spaces in the 21st century
The right stuff! Working with children and young people to create relevant and inspiring libraries

Customer service
The art of practical conflict management
Creating a customer-centred service: a practical approach
Creating a successful service for teenagers: a role for everyone
Inspiring young people: a role for everyone
The strongest link! How to work as an effective team member

Partnership working
Reading making connections: partnership working with looked-after young people and residential care staff
Stronger together! Effective partnership working with schools

Planning, evaluation and advocacy
Good school libraries: making a difference to learning
Hitting the mark: planning, evaluation and advocacy
Supporting learning: self-evaluation in the School Library Resource Centre
Managing: up, down and all around
Planning for Improvement: an introduction to planning, evaluation and advocacy
Planning for success: self-evaluation in the Primary School Library
Planning for success: self-evaluation in the Secondary School Library / LRC
Project management: an introduction to effective planning, implementation and evaluation
Reading the Future. Children & Young People, New Media and Reading: creating and presenting a new library offer
Singing from the rooftops… an introduction to effective advocacy, marketing and promotion

Presentation skills
Practical 'hands on' workshops
Training the trainer: the practical essentials of training and facilitation

Reader development
101 ways to a vibrant, inspiring and creative Primary School Library
101 ways to a vibrant, inspiring and creative Secondary School Library
Adult reading groups: a practical introduction
Adult reading groups: next steps
Baby, Bounce and Rhyme: a fun introduction
Children's reading groups: a practical introduction
Children's reading groups: next steps
Getting the whole school reading: a practical approach for Primary Schools
Getting the whole school reading: a practical approach for Secondary Schools
Inspiring the library user: reader development in action
More than just reading out loud: storytelling with books
More than just reading out loud: storytelling with books in school. Foundation to Key Stage 3
Practical, 'hands on' reader development workshops
Promoting reading in the Primary School
Promoting reading in the Secondary School
Reader development, ICT and the new media
Reader development, ICT and the new media: approaches with children and young people
Reading for pleasure... it's a boy thing!
Reading making connections: partnership working with looked-after young people and residential care staff
Reading the Future. Children & Young People, New Media and Reading: creating and presenting a new library offer
School reading groups: a practical approach
Teenage reading: a practical introduction
Teenage reading groups: a practical introduction
Teenage reading groups: next steps

Reading activity workshops Practical, 'hands on' workshops

School class visits
Making them matter: effective school class visits - a practical approach

School Library self-evaluation
Planning for success: self-evaluation in the Primary School Library
Planning for success: self-evaluation in the Secondary School Library / LRC

Service provision for children and young people
101 ways to a vibrant, inspiring and creative Primary School Library [or library, museum, gallery...]
101 ways to a vibrant, inspiring and creative Secondary School Library [or library, museum, gallery...]
Baby, Bounce and Rhyme: a fun introduction
Beyond behaviour management: effective student engagement for learning in the Secondary School Library
Children's reading: a practical introduction
Children's [or family] reading groups: a practical introduction
Children's [or family] reading groups: next steps
Children's and young people's customer focus
Creating a successful library for children and young people: a role for everyone
Getting the whole school reading: a practical approach for Primary Schools
Getting the whole school reading: a practical approach for Secondary Schools
Hitting the mark: planning, evaluation and advocacy for children's and young people's library services
Include, engage, inspire: an introduction to working with Special Educational Needs Students
Inspiring young people: a role for everyone
Leading and being led: working with children and young people in promoting fiction and wider reading
Leading and being led: young people as partners in service development and delivery
Supporting learning: self-evaluation in the School Library Resource Centre
Making them matter: effective school class visits - a practical approach
Managing behaviour: making positive connections with young people
Marketing and promoting services to children and young people
More than just reading out loud: storytelling with books
More than just reading out loud: storytelling with books in school. Foundation to Key Stage 3
Moving the library forward [school libraries]
Planning for Improvement: an introduction to planning, evaluation and advocacy for School Libraries
Planning for success: self-evaluation in the Primary School Library
Planning for success: self-evaluation in the Secondary School Library / LRC
Planning, running and evaluating public library [or museum, gallery...]-based study support
Planning, running and evaluating out-of-hours study support
Reader development, ICT and the new media: approaches with children and young people
Reading for pleasure… it’s a boy thing!
Reading making connections: partnership working with looked-after young people and residential care staff
Reading the Future. Children & Young People, New Media and Reading: creating and presenting a new library offer
Riding the tiger! Student involvement in school libraries and learning spaces in the 21st century
The right stuff! Working with children and young people to create relevant and inspiring libraries
School reading groups: a practical approach
Services for children and young people: issues of social inclusion
Stronger together! Effective partnership working with schools
Structure for learning: an introduction to the National Curriculum at Key Stage 1, 2 and 3
Supporting learning: planning, running and evaluating homework support
Teenage reading: a practical introduction
Teenage reading groups: a practical introduction
Teenage reading groups: next steps
Thinking and Learning: study skills and student support in the Secondary [or Primary] School Library

Social inclusion - planning and practice
Free for all? Cradle to grave? Practical approaches to inclusion
Include, engage, inspire: an introduction to working with Special Educational Needs Students
Reading making connections: partnership working with looked-after young people and residential care staff
Services for children and young people: issues of social inclusion
Social inclusion: planning and practice

Stock selection and promotion
Future libraries: New challenges, fresh opportunities for resource selection and promotion in the Secondary School
Never mind the width, feel the quality! Library stock promotion on a shoestring
Reading the Future. Children & Young People, New Media and Reading: creating and presenting a new library offer
Setting out our stall: approaches to library stock, layout and presentation
The write stuff? Stock selection and promotion as a focus for partnership with users and potential users

Storytelling
Baby, Bounce and Rhyme: a fun introduction
More than just reading out loud: storytelling with books
More than just reading out loud: storytelling with books in school. Foundation to Key Stage 4

Study support
Include, engage, inspire: an introduction to working with Special Educational Needs Students
Planning, running and evaluating public library [or museum, gallery...]-based study support
Planning, running and evaluating out-of-hours study support
Supporting learning: planning, running and evaluating homework support
Thinking and Learning: study skills and student support in the Secondary [or Primary] School Library

Working with teenagers
101 ways to a vibrant, inspiring and creative Secondary School Library
Beyond behaviour management: effective student engagement for learning in the Secondary School Library
Creating a successful service for teenagers: a role for everyone
Inspiring young people: a role for everyone
Managing behaviour: making positive connections with young people
Planning for Improvement: an introduction to planning, evaluation and advocacy for School Libraries
Planning, running and evaluating study support
Reading the Future. Children & Young People, New Media and Reading: creating and presenting a new library offer
Riding the tiger! Pupil involvement in school libraries and learning spaces in the 21st century
Services for children and young people: issues of social inclusion
Teenage reading: a practical introduction
Teenage reading groups: a practical introduction
Teenage reading groups: next steps
Thinking and Learning: study skills and student support in the Secondary [or Primary] School Library

Here is just one example of a successful integrated programme of staff training, which in this instance was delivered as part of an integrated package of consultancy and training:

Merseyside Libraries making a difference
Throughout 2007-2009, Jerry delivered a very effective programme of consultancy and training for Merseyside Libraries (Halton, Knowsley, Liverpool, St. Helens, Sefton, Warrington and Wirral). Working closely with the programme steering group and with frontline staff, Jerry created and delivered an extensive package of consultancy and training in support of staff development and strategic planning and evaluation. He provided a practical toolkit and delivered twelve training days designed to engage a critical mass of staff at all levels in:

reflecting on what we do and why
reflecting on how we do things: including who does what… planning, delivery and evaluation is not the exclusive domain of managers
recognising success… all of us, every day
using evidence of success… in every library, locally, across the authority, across the region…
contributing to the development and promotion of the service

This approach is very flexible and is adaptable to Archives, Museums, Galleries, Community Development, Leisure, Arts and Sports.

What staff said:
At the end of training sessions, 30% of participants evaluated the training as 'excellent'' and 59% evaluated it as 'very good'.

Before training, only 16% of participants felt they were either 'clear' or 'very clear' about this area of our work. After training, 86% of participants felt they were either 'clear' or 'very clear'. This is a 70% improvement.

Before training, only 10% of participants felt they were either equipped or very equipped to deliver / develop this area of our work. After training, 71% of participants felt they were either equipped or very equipped. This is a 61% improvement.

What the client said (Peter Marchant, Head of Libraries, Knowsley Council, on behalf of the steering group):
'To what extent did the training meet our requirements? Excellent. From earlier work with Knowsley, around the subject of staff interactions with children & young people, I knew from the comments of front-line staff involved that Jerry is a first-rate trainer, delivering exceptional, motivational training.'

The training was extremely well received, with very high levels of positive feedback...

'I now have loads of ideas…in order to evaluate the needs of the community and act accordingly.'
'…a very interesting day that has delivered practical and useful information that I can use in my daily planning
…Jerry was inspirational and motivational.'
' We have never focused on the outcome in the past – this will change!'
' A very intensive day, but well worth it.'
' …it will help focus backroom activities as well as front line work.'

The evaluation forms also indicated a real commitment to carry this work forward in the workplace. One actually refers to 'the passion of library staff' – something perhaps not generally recognised, least of all by librarians themselves.

I would be happy to be contacted further on this subject, if required.'
Peter Marchant, Head of Libraries, Knowsley Council.

For the complete client evaluation of this programme go to Clients' Comments.

If you need further information, or would like to discuss your requirements, please e mail jerry@jerryhurst.co.uk or telephone +44(0)20 8364 6166.